<aside> ℹ️ Below is an argument for why Figma should extend into print design. It’s a rough argument, intended as a conversation starter. I’m not currently working on print design tools, but am curious if others are and/or what opportunities exist to work in this problem space. —Mark

</aside>


Thesis

Figma is uniquely positioned to both revolutionize and democratize the world of print design.

Figma for print would have two main outcomes:

  1. Dramatically improve existing print workflows
  2. Make good print design accessible to all

Let’s break it down…


Figma’s unique position

Figma is uniquely positioned because – unlike virtually all other design software – it was built for the browser from the beginning. This was a big bet, and it took years to pay off. But now Figma is the dominant UX design tool, and it will be very difficult (if not impossible) for any legacy UX software to catch up.

For the same reason, it would be very difficult (if not impossible) for existing print design software to migrate to the browser. Existing print design software can’t simply be updated to include the primary workflow benefits of Internet native software. It would need to be rebuilt from the ground up.

Figma, on the other hand, is in a position to relatively easily (emphasis on relatively) build an Internet native print design editor. With Figma’s technical infrastructure as the foundation, some of the hardest technical problems are already solved. What’s more, there is already basic UX infrastructure that would make it straightforward to incorporate a “Print” file type in addition to Design and FigJam.